The immersion is designed to offer additional learning, networking and relationship-building opportunities. Taking place on the SMU campus in Texas, the immersion is a three- to four-day experience. Students will attend a conference and have the chance to meet in person with classmates, faculty, industry leaders and employers for hands-on workshops, panels, lectures and informational sessions. Students are required to attend at least one immersion during the program, and will then return for another to present capstone projects.